Global Cash Access Holdings to be in Alliance with Live Gamer

It was recently announced that Global Cash Access Holdings Inc, one of the Las Vegas based financial service providers of the casino industry, would be having an alliance with Live Gamer in both internet gambling and social media sector.

Live Gamer is regarded by Global Cash Access as the leading wallet, media supplier and analytics for social gaming sector.

As per Live Gamer, they are the first in the world to combine advertising platform with e-commerce. The company has its base in New York. It has arrangements with several leading firms, such as Sony Online Entertainment, Facebook and Electronic Arts. Amongst these, with regards to Facebook, as a part of the alliance, it offers Facebook credits. The company, being a Wallet, allows its customers to make use of their money on several online entertainment and social sites.

Scott Betts, who is the CEO of Global Cash Access, shared his view on this alliance by saying that it is going to allow the GCA to be prepared for the time, when real money online poker is going to become valid for people in Nevada as well as other states.

According to his visions, there are high possibilities of online gambling to spread across the country in no time and this move is going to help them be in a very good position to make the most of that situation. He said, “I am very excited about the capability of GCA in this sector.”

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